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Major Brands Roll Out Cash Discounts, Exchange Bonuses and EV Incentives as Festive Demand Boosts Two-Wheeler Showrooms Across India
As the colours of Holi brighten streets across India, the two-wheeler market is also painted with vibrant deals and festive offers. With the festival falling in March 2026, major manufacturers and dealerships are rolling out aggressive Holi season discounts on a wide range of scooters and motorcycles from budget commuters to premium performance bikes. The offers reflect not only an upswing in consumer demand but also intensifying competition in a segment where value-led promotions increasingly influence purchase decisions.
In scooters, which dominate urban first-time buyers and female riders, brands like Hero MotoCorp, Honda Motorcycle & Scooter India, and TVS Motor Company are leading the festive charge. Entry-level models such as the Honda Activa and TVS Jupiter are available with cash discounts of up to ₹6,000–₹8,000, along with extended warranty deals and free insurance offers at select dealerships.
On motorcycles, commuter favourites including the Hero Splendor and Bajaj Platina are bundled with exchange bonuses of up to ₹5,000, making them more affordable for students and daily commuters looking for budget-friendly transport solutions. Mid-sized bikes in the 125–200 cc range are also seeing enticing offers, with free accessories packages — including riding gear, Bluetooth-enabled helmets and service vouchers — particularly on models like the Honda CB Shine and TVS Raider.
Even premium two-wheelers have joined the Holi bonanza. Dealers of brands such as Royal Enfield and Triumph report enhanced showroom footfalls during the festival period, driven by limited-time finance offers. Financing schemes with zero down payment options, low-interest EMIs and loyalty bonuses for existing owners have been especially popular on models like the Royal Enfield Classic 350 and Triumph Speed Twin 900.
A major highlight of the 2026 Holi sales season is the noticeable push for electric two-wheelers. With government subsidies and rising awareness of eco-friendly mobility, EV brands such as Okinawa, Ather Energy, Bajaj Chetak and TVS iQube are offering some of their most competitive deals yet. Typical offers include:
These offerings underscore the growing focus on electrification in India’s two-wheeler market, especially among younger buyers and urban commuters who see EVs as an affordable and efficient alternative to petrol variants.
Industry insiders attribute the aggressive Holi offers to a combination of strong festive sentiment and the start of the spring purchasing cycle. According to dealers in major metros such as Delhi, Mumbai and Bangalore, footfall during the first week of March traditionally a quieter period after the new financial year has surged thanks to festival promotions.
One dealer in South Delhi noted, “Holi promotions have brought back the festival shopping spirit. Unlike previous years, there’s genuine interest across price brackets from budget scooters to higher-end bikes. Offers on electric models have further incentivised first-time EV buyers.”
Manufacturers also see long-term strategic value in these deals. With many first-time buyers making purchase decisions based on total cost of ownership rather than just upfront price, manufacturers are leveraging festive offers to lock in ownership experiences early in the buyer’s lifecycle.
While Holi offers are enticing, industry experts advise buyers to approach deals with clarity. Some offers, particularly on financing, may include conditions such as higher interest rates over longer tenures or mandatory add-ons that inflate total expenditure. Experts recommend:
Buyers are also cautioned about impulsive purchases. “Festive promotions are designed to accelerate sales, but buyers should ensure the bike or scooter matches their needs just the price tag,” says an auto industry analyst based in Pune.
See Also This: 2026 January sales performance of the Tata Sierra
Analysts believe the Holi 2026 deals could set the tone for an extended spring sales upcycle in the two-wheeler category. With rising incomes, easier finance access and growing EV interest, the festive offers may convert holiday footfall into sustained demand.
Electric scooters, in particular, are expected to see higher uptake as consumers factor in lower running costs and government incentives. Industry forecasters project that EV two-wheelers could account for 10–12 % of total two-wheeler sales by the end of 2026, bolstered by promotional activities like the Holi sale season.
For now, however, the colourful festive mood and attractive offers have electrified India’s two-wheeler market, giving buyers more reasons than ever to celebrate mobility this Holi.
The iconic Tata Sierra made a noteworthy entry in the Indian SUV market in January 2026, contributing to a strong sales performance for Tata Motors which registered its highest-ever monthly passenger vehicle sales of over 71,000 units for the month, marking roughly a 47 % year-on-year growth compared to January 2025.
According to segment data, the Sierra which revived a legendary nameplate with modern design, tech and multiple powertrain options sold an estimated 7,000 + units in its first full month, highlighting solid market traction for the refreshed mid-size SUV. Demand has been brisk since bookings opened late in 2025, with more than 70,000 bookings recorded on day one and a current waiting period of around three to four months, suggesting interest far exceeds immediate supply.
Despite its promising debut, the Sierra’s rollout has faced delivery and supply challenges. Many early buyers report delays at dealerships, with top-spec diesel and automatic variants in particularly high demand and slower to reach customers.
See Also This: Holi 2026 Auto Bonanza Massive Festive Discounts Set to Boost Car & Bike Sales
Analysts believe the Sierra’s strong start reflects renewed consumer appetite for mainstream SUVs that balance heritage appeal with contemporary features, even as production ramps up to meet demand in the coming months.
Holi 2026 Auto Bonanza Celebrate the Festival of Colours with Unbeatable Car & Bike Offers, Exchange Bonuses and Low EMI Deals This Hol
As the festival of colours approaches, automakers across India have rolled out attractive Holi 2026 discounts to accelerate showroom footfall and clear existing inventory before the new financial year. From hatchbacks and SUVs to motorcycles and commercial vehicles, brands are offering a mix of cash discounts, exchange bonuses, loyalty rewards and low-interest finance schemes.
Several leading passenger vehicle manufacturers are providing benefits ranging from ₹20,000 to over ₹1 lakh on select models, especially MY2025 stock. Compact SUVs and mid-size sedans are seeing strong festive schemes, while dealerships are also bundling free accessories and extended warranty packages to sweeten the deal.
Two-wheeler brands are not far behind, with cashback offers, zero down payment options and attractive EMI plans targeting young buyers and first-time customers.
See Also This: Skoda Slavia Facelift 2026 Bold New Design, Advanced Tech and ADAS Upgrade Set for Festive Season Launch
Industry experts believe these Holi offers could significantly boost March sales numbers, making it one of the best times for buyers seeking maximum value. However, discounts may vary by city and stock availability, so early booking is advised.
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