Mahindra Thar ROXX 2026 The Five-Door Off-Road Icon Redefining India’s Lifestyle SUV Segment

Mahindra Thar ROXX 2026 India’s Bold 5-Door SUV Gets Even Bigger in 2026 News

The Mahindra Thar ROXX 2026 continues to make headlines this season not just as a rugged lifestyle SUV, but as a vehicle shaping India’s SUV landscape with a mix of capability, comfort, and striking design. First introduced in 2024, the Thar ROXX represents Mahindra’s strategic expansion of the Thar family into a more spacious, five-door format while retaining the off-road prowess that made the classic three-door Thar a cultural icon.

Rising Market Popularity

The Thar ROXX has proven to be a strong seller in the Indian market, contributing to a notable surge in overall Thar brand demand. In mid-2025, reported sales figures showed a significant uptick, with Thar and Thar ROXX demand together growing sharply and putting many variants on waiting lists. Enthusiasts and buyers alike have praised the ROXX for its blend of everyday usability and off-road capability a combination that has helped it rival other SUVs in its class.

What the Thar ROXX Stands For

Extended Comfort, Utility, and Style:
Unlike the classic three-door Thar, the ROXX’s five-door configuration makes it more friendly for family use and long-distance journeys. The extended wheelbase and added rear doors improve access and interior comfort — a key differentiator that broadens its appeal beyond adventure purists.

Distinctive Design Identity:
The ROXX keeps core Thar cues such as the upright stance, rugged wheel arches, and bold front end, while adding a modern interpretation suitable for both urban and outdoor environments. Large alloy wheels and a robust overall silhouette give the SUV commanding road presence.

Performance & Powertrain

Under the hood, the Thar ROXX offers a choice of proven engines carried over from the broader Thar family including petrol and diesel options paired with manual or automatic transmissions. These powertrains provide ample torque and a confidence-inspiring performance both on city roads and in challenging terrain.

The SUV is available in both rear-wheel-drive and four-wheel-drive configurations, with the latter enhancing its off-road credentials. Mahindra engineered the ROXX to maintain respectable approach and departure angles, as well as best-in-class water-wading capability, ensuring it remains capable beyond the asphalt.

New STAR Edition Adds Flair

In early 2026, Mahindra launched the Thar ROXX STAR Edition, a special variant that underscores the SUV’s lifestyle credentials. The STAR Edition introduces a bold visual identity with piano-black exterior elements, matching alloy wheels, and a new Citrine Yellow colour option that contrasts against traditional shades.

Inside, the STAR Edition elevates comfort with premium all-black leatherette upholstery featuring suede accents, while added tech features like a panoramic sunroof and an advanced infotainment system enhance the cabin experience. This edition is aimed at buyers who want both performance and style in equal measure.

The STAR Edition arrives with a starting ex-showroom price around ₹16.85 lakh, making it one of the more compelling lifestyle SUV choices in its segment.

What Buyers Are Saying

Positive Feedback: Enthusiasts have praised the Thar ROXX for its comfortable interior packaging, strong road presence, and ability to handle both city driving and off-road excursions without compromise. Many appreciate the five-door layout for family usability something uncommon in this rugged SUV category.

Constructive Criticism: Online owner communities occasionally highlight minor concerns such as occasional infotainment glitches or build-quality inconsistencies in early production units. Some owners report software oddities or quality-control quirks, which have led to discussions in automotive forums about consistency and after-sales support.

Broader Impact on the SUV Segment

The Thar ROXX is not just a standalone product it represents a broader shift within Mahindra’s lineup and India’s SUV market as a whole. By offering a more refined, comfortable five-door SUV that still carries serious off-road credentials, Mahindra has expanded the Thar’s appeal beyond traditional adventure buyers into mainstream family SUV ownership.

The introduction of special editions like the STAR Edition further demonstrates how automakers are blending lifestyle and capability in India’s competitive SUV landscape. This might influence rivals to rethink their approach to variants and special editions in this segment.

The Road Ahead

With strong demand, growing variant options, and continuous updates including the STAR Edition the Mahindra Thar ROXX seems poised to continue its upward trajectory in 2026. Its ability to balance rugged capability with everyday comfort and style gives it a unique positioning among compact SUVs in India, appealing to drivers from multiple lifestyle segments.

See also this: Kia Syros 2026 Launched in India with Premium Features, Advanced Tech and Competitive Pricing

Whether for daily commutes, family travel, or off-road adventures, the Thar ROXX has carved out a space that few SUVs in its class can match and recent editions suggest Mahindra is committed to keeping the model fresh and relevant for buyers seeking nothing short of “THE” SUV experience.

Price In India Mahindra Thar ROXX

Mahindra Thar ROXX Price in india strating From Rs 12.99 Lakh To Rs 23.39 Lakh Ex Showroom.